Even if you’ve never sold on Amazon before, you’ve almost certainly made a purchase through the online eCommerce marketplace.
Amazon Prime has revolutionized online selling, and customers everywhere log in regularly to buy everything from shampoo to dirt for their garden beds to major furniture.
It’s a massive marketplace, and it’s where so many buyers are actively making purchase decisions.
If you’re thinking about selling on Amazon (and you should!), keep reading. In this post, we’re going to go over everything that you need to know about how to sell on Amazon for beginners so that you can get started on the right foot and make sales like a pro in no time.
Why eCommerce Brands Should Sell on Amazon
If you have any hesitation at all about selling on Amazon (which we’re going to address in just a moment), we understand completely. But trust us— the pros definitely outweigh the cons here.
The biggest reason why eCommerce brands should be selling on Amazon is that many brands can’t really afford not to.
There are a few reasons to this.
One is the sheer reach. Amazon has over Sri Lanka Phone Number 197 million people monthly logging into their site and at the very least browsing products. 95 million people in the US alone have Amazon Prime memberships.
That’s a massive and highly engaged user base and they’re logging in to at least weigh out options in a purchasing decision.
This brings us to our next point. We know that people get on Amazon to find and research products. Since they sell more than 12 million different products, this is an incredibly smart strategy.
A quick search in Google for “home exercise bike” will get you a long list of different product sites, or maybe review sites, and product ads.
Sometimes customers will come onto
Amazon just to check the reviews for a product they’re already considering. In other cases, they’ll use Amazon for product discovery.
91% of consumers who have been Prime members for at least two years said they only considered using Amazon when making their last purchase. That’s huge. If you’re not on the platform, you’re missing out.
And the reality here is that if you aren’t on Amazon, at least some of your competitors are. They’ll be the ones who get both this sale and recurring sales. You can lose good-quality customers permanently if you aren’t using the platform.