The IEEE GLOBALSPEC institute released a report on its research titled 2017 Digital Media Use in the Industrial Sector . This study presents the results of a survey carried out among several hundred American companies in the industrial sector. I share with you the results that seem to me to be the most striking. And interesting for you, to be noted if you are in the industrial sector. And if you are directly or indirectly concerned by the issues of marketing for the industry . More than 50% of technical professionals spend more than six hours a week on the web for a purpose related to their work, a third of them spend more than 9 hours online. In fact, there is a strong tendency to forget marketing, which is nevertheless an integral part of the industrial plan.
Young adults are those who spend the most time on the internet for their work, more than 12 hours. I regularly hear prospects object that their “customers are not online”. This argument Algeria Email List no longer holds and we have objective data to prove it. In short, these people use the web to do their own research. Personally, I don’t like being contacted by a sales. Rep about a product until I’ve done my own research myself. I seek to have the maximum of information before entering the commercial phase. That said, the survey shows that while 58% of engineers wait to be in the comparison/evaluation phase of their buying journey before contacting a salesperson, 42% of them do so in the early stages of the journey.
Activity, It Is Not Commercially Efficient Since
Of purchase. This means that it is possible to reach a significant percentage of people through the web. When it comes to finding professional digital resources, things change from year to year. General search engines (89%), supplier websites (75%) and online catalogs (74%). Are the three main tools used by technical profiles. Beyond that, online communities have seen strong growth among young engineers. In fact, 39% of them now use them. What conclusion to draw ? You must optimize the natural referencing of your website, improve its user experience and index it in professional directories.
If there are forums or groups, especially on LinkedIn that deal with your topics. You would be well advised to participate in them to provide. Your advice and answer questions in an active way. Find out why it is urgent to change your marketing strategy in 2018. More than 50% of industry professionals surveyed say they did not attend any shows in 2014. This is important data. Trade shows are expensive, sometimes very expensive. Even if you go there as a visitor, you must take into account the cost of travel, accommodation costs, the entrance ticket, and also the time spent outside the office.
But Does It Allow You To Generate Sales Or Is
Admittedly, you can make good contacts and generate business there, but you just have to compare the cost of acquiring a lead at a trade show to that of your website to see things differently. Digital publications are now preferred to traditional magazines as a resource. The IEEE GLOBALSPEC report shows that technical profiles in the industry subscribe to 4.4 online publications on average (newsletter, ezines, …) compared to 1.4 traditional (print) journals on average. Don’t buy an insert in these magazines because your competitors do it or because you have a habit of doing it every year.
Beforehand, make sure you know if the. Above all, magazine is read and by whom. And if the answer is “no” or “I don’t know”, there may be cheaper ways to use this type of publication. Press releases or guest writing are a great way to get. Above all, published without paying a penny. If your content is good and offers relevant solutions, then it is relatively easy to obtain this type of publication. To go further on the 2018 digital marketing trends. And develop an effective industrial marketing strategy in 2018. I recommend reading this guide Industrial marketing is a sport . In the manufacturing sector , we focus on making a product.