It has even reached maturity and has profoundly influenced purchasing behavior in BtoB. From now on, we find among the users of these new B2B e-commerce platforms construction, automotive. Manufacturers of pharmaceutical products, machine tools or parts. This trend is largely due to the desire of industrial. SMEs to reduce the costs of customer service and the acquisition of new customers . Find out why as an industrialist you should get into e-commerce: For industrial SMEs, what will be the impact of the development of B2B e-commerce? A growing number of industrial companies are looking to conduct their transactions online .
We therefore expect exponential growth in the coming years in the number of transactions on e-commerce platforms for industry. The Millennials will represent half of the Cameroon Email List active population in the next three years. And they will e the majority in the industrial sector. They now represent 34% of sales among professionals. That’s 5% more than the baby-boom generation. At the same time, consumers now expect personalization , low prices, and tailor-made solutions for their needs. The advent in our consumption habits has also led buyers to expect ever faster service and an optimal user experience . This is one of the great contradictions of this new era: ever more requirements in terms. Of quality of service but at the same time a desire to be able to serve oneself to go faster and pay less. .
Conclusion E-commerce For Industry Is Changing The Way Of Doing
This means that the content becomes the central element on your e-commerce platform. Particularly in the industry where the products sold and their implementation can have a certain complexity. Why launch an e-commerce platform? B2B e-commerce is experiencing significant growth. Driven by the significant development of e-commerce in general. This is demonstrated by the graph below. Better sales efficiency, fewer errors, more revenue The main advantage of e-commerce is that all information is up to date and available online and therefore allows.
Even better with an ERP system prices and information on stocks are available in real time and all time. Research shows that orders are about 30% higher when placed online. With customer service and an optimized ordering process, shoppers don’t just order more, they also order more often. The 24/7 availability of the e-commerce platform also opens doors to new customers and new markets. If the e-commerce platform is coupled with a marketing automation platform aimed at nurturing leads and customers. Omni-channel improves customer loyalty A Forrester study shows that omni-channel customers spend more than those who only use one sales channel. For example, 60% of B2B companies say B2B buyers spend a lot more when interacting across multiple channels.
Industrial Companies Must Accept The Idea Of working
Information on prices, stock availability, photos and images associated with products must be available on all channels used, whether the B2B buyer is on their mobile or on a desktop computer. B2B buyers sign up for the long term, their trust is earned faster and satisfaction is often there. Download the complete guide to e-commerce in the industry: what you need to know! After-sales service will take on increasing importance thanks to e-commerce in the industry The subject is at the heart of the discussions and it is one of the concerns of the manufacturers of the future. It suffices to see, for example, how subcontractors in the automotive market must create parts.
A recent report by Frost and Sullivan shows that 10-15% of all parts sales in the automotive market will pass through e-commerce platforms by 2025. This leads to two important challenges for industrial manufacturers: develop partnerships with distributors, resellers, and customers (to build a more global and superior e-commerce solution); bypassing other stakeholders (particularly distributors) and taking the risk of losing significant market share. Even if the traditional supply chain will live on, it is very likely that in our example of the automotive market, service centers and technicians will prefer to choose suppliers offering an e-commerce solution for the purchase of spare parts. For manufacturers, ignoring the convergence of manufacturing and distribution processes would be a way of veiling their face.