What Is Growth Driven Design Btob?

When it comes to convincing business executives or marketing executives to make the switch to start generating qualified leads. The biggest hurdle I encounter is redesigning the website. B2B Inbound Marketing A redesign inevitably represents long months of work, including a complete audit of the content. Endless discussions on the choice of this or that photo, or on the tree structure. Sometimes even internal struggles are worthy of the wars of religion when it breaks down. Is to choose the appropriate CMS. This way of looking at redesigning websites is totally in line with the Inbound Marketing methodology. Hubspot and its partners.

generating business for the company. . The problem is that marketing can’t afford to. Take three months off to focus on redesigning the website. So how to carry out this project without putting aside the Venezuela Phone Number List marketing strategy as a whole? The answer lies in this barbaric expression. Growth-Driven Design! In French, we could translate it as “growth” oriented design. (If you find a better translation, don’t hesitate to suggest it to me in the comments…). A kind of merger or marriage between website redesign and marketing. A place where the two objectives are one. What is Growth-Driven Design? (GDD) and How to define it? The strength of GDD is to minimize the risks inherent in the traditional method. This is made possible by a systematic approach that shortens time to market. Focusing on what really matters in design. On continuous learning and improvement.

How Does Growth-Driven Design Work?

This method is similar to the AGILE approach. Which favors development in short and iterative cycles. It is an iterative method, a continuous process, in which learning. Performance improvement is at the heart of the reflection. This contrasts with traditional web design which tends to want to do everything at once. Rather than planning everything at once. The idea is to focus on iterations (in the AGILE method we speak of sprints). Over short periods of time (a fortnight) with a functional deliverable. Which turns out to be less risky and often less costly. The GDD makes it possible to improve the performance of the site continuously. Based on testing, learning, research on the behavior of visitors to the website.

Venezuela Phone Number List

Marketing teams no longer need to be mobilized for months on the site redesign project because. GDD is continuously integrated into Marketing and Sales strategies. The information collected on the behavior of visitors to the industrial website then makes. It is possible to improve performance and marketing strategies. As well as sales techniques. By doing this, the GDD offers an adaptive model. I want to say Agile – with which companies can change their marketing action plan according to the obstacles. Conditions encountered. Test. To learn. Adapt Growth-Driven Design is a smarter way to do things faster and more efficiently than traditional website redesign methods.

How Does NILE Use Growth-Driven Design?

Luke Summerfield from Hubspot offers this illustration to explain how the GDD works. Growth-driven-design-1.png “Traditional web design is broken. Why spend 3+ months building a site whose results aren’t proven. GrowthDrivenDesign solves this.” -Luke Summerfield The GDD is based on two stages. A strategy definition and launch phase, which can last a month. Define the strategy and launch the project Strategy and Buyer Personas Like any website redesign project. The GDD process starts with the definition of the strategy and the objectives to be achieved. For this, we will rely on the technique of buyer personas that. We will have taken care to define upstream in a documented way.

The idea is to know what we want to achieve, who we are addressing. How we are addressing our targets, based on their needs and expectations (and not ours!). How to build your Buyer Personas in the industry? A tool to help your Website Audit Even if your current site takes your eyes off it. It’s been online long enough to bring you meaningful information. The aim here is to carry out a quantitative analysis, based on the analytical data of the site. To understand how visitors arrive on it. Interact with it and why they leave it or bounce on it. At the same time, we can only encourage you to collect feedback from real users. On the reasons that lead them to visit your website, what they appreciate. The difficulties they encounter in terms of navigation and interaction.

Leave a comment

Your email address will not be published.