No thanks Marketing teams are on the Philippines Phone Number brink of deep digitization in planning and organisation. Recent research by Gartner in the United States has also shown. American marketing teams already spend almost 30 percent of their marketing budget on marketing technology. In many teams, the limits of working with Excel sheets have therefore been amply exceeding. Not really Philippines Phone Number future-oriented, therefore, for a marketing agency to still report with Excels. On the contrary, marketers are eager to snap reporting to their digital tools.
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Marketers are therefore not only awake Philippines Phone Number about the digitization within their team, but also about the way in which digitization will affect the relationship with their marketing agency. What’s the point of taking their team away from Excel if that effort is negated by their marketing agency overloading Philippines Phone Number them with countless reports and schedules in Excel? How about reporting in digital tools?
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The MarTech landscape of digital marketing Philippines Phone Number tools is becoming a massive ecosystem with thousands of players (see diagram below). Each of those tools has a dashboard with data, KPIs and results that has value for both agency and marketer. The access and availability of data is therefore getting better and better. However, they are not just simple scenarios to align reporting from agency to Philippines Phone Number marketer. A content agency is getting a long way with a simplified Google Analytics dashboard.