Download your specification template for your website redesign! Did you know that today an industrial website is judged 75% on overall aesthetics , this means that the design and functionality of your B2B site is more important than ever. To give you an overview of the key elements in the user experience and how visitors interact online, I have compiled 12 statistics and facts to consider when redesigning an industrial website. 1. Depending on the age group, the sensitivity of your buyer personas differs in terms of content, layout and aesthetic choices. Indeed, we should be using smart content for contacts at different stages of the lifecycle, but if you have buyer personas that vary widely in age, you should start to dig deeper into how to personalize content for each site.
We talk about “ age-responsive design ”. 2. When we focus on one thing, we quickly ignore the rest. It is the same on the internet. It’s called “involuntary blindness”, and yes, it also applies to the web. For this reason, it is very Burundi Email List important to (again) understand your target audience and determine what they want, then give it to them in the easiest and fastest way possible (less than 3 clicks!). If you give them multiple options, chances are they won’t know where to go to get what they’re looking for, and they’ll miss most of the information… (for example, that’s why we’re removing the menu on landing pages). 3. The average human attention span has gone from 12 seconds in 2000 to 8 seconds today.
Teams Spend Up To 10% Of Their Budget
It’s almost the attention of a goldfish… Make sure your B2B website loads quickly (on mobile and desktop) and users don’t have to spend too much time searching for information that they need. 4. When people don’t know what to do, they look to the behavior of others to guide their choices. You may have heard of social proof. For example, people are more likely to share an article or an offer if they see that other people have done the same. Likewise, customer testimonials and case studies are proven to have a great influence on someone’s decision-making process. Don’t forget to include these elements in your site redesign! 5.
Lists are more effective at keeping your reader focused than large paragraphs. This is unfortunately true, especially on the net. Lists and other formatting elements (bold, headings, bullets, etc.) allow users to browse content more quickly and find what they are looking for more quickly. They are not as stodgy as long paragraphs. 6. In 2018, the web design trend of “scrolling” is widespread, making content above the fold less essential. giphy (1) For a long time, the most important information should always be at the top of the page, now we see that users are more familiar with scrolling. We talked about it in a previous post on the 15 web design trends in B2B in 2018 .
Maintaining And Managing Their Various Tools
As long as the page tells a compelling story while guiding your viewers on a conversion-based journey, don’t be afraid to go long anymore 😉 7. Forms, if not done correctly, can act as a deterrent and become counterproductive to your lead generation strategy. When creating your forms, knowing which fields to include and what information to collect is essential. Many variables come into play here, such as how familiar the person is. With your business (how much they trust you), what they are trying to access. And how long it will take them to give their information.
Another thing to consider here is to use smart fields. To collect data about your targets to make processing more efficient. 8. Once the page is loaded, users form an opinion in less than 1 second. First impressions are important, including on the internet. Make sure your pages use a combination of easy-to-consume content, quality photos, and consistent branding to make a good impression. You won’t get a second chance to make a good first impression.