According to Engineering360’s ” Digital Marketing in Industry ” report, LinkedIn is the most popular social network among engineers and technicians. However, and although they are aware of the benefits of social networks , they have not yet adopted the reflex of including social networks in their search for suppliers. The use of social networks in the industry has stabilized. But when it comes to purchasing, many professionals still prefer traditional methods: search engines, online catalogs, word of mouth or supplier websites. There is a clear increase in the use of social networks in purchasing habits: 42% of engineers use social networks to contact a supplier (compared to 29% previously).
To obtain expertise (44% compared to 29%), or to find a product review (57% vs. 49%). 61% of professionals spend less than 1 hour per week on social networks for topics related to their work. But what are industry buyers Djibouti Email List talking about on social media? Only 1/3 of design office professionals share or post information about their company (nearly 37% among 18 and 34 year olds). Often, they use this time to: find out about the news in their sector, on a product or service, view videos, look for new contacts, follow a company or a group. 2. The most used social networks in the industry The most popular platform in the industry is LinkedIn with 66% of users (ahead of Facebook and Google+) .
Between These Two My Preference
However, we note that 18-34 year olds prefer Facebook to LinkedIn. Most professionals do not apply an effective strategy on social networks and are quite passive. On LinkedIn, 68% read discussions but only 27% participate in them. They prefer to read and watch what is happening rather than post and comment. Video remains a popular medium: 51% of technical professionals use YouTube or other video sharing sites for topics related to their work. Video site usage among engineers under 50 is higher than those over 50. The most viewed content is: Among the social media platforms, Google+ and LinkedIn are the most used in researching business purchases , while Facebook, SlideShare and.
Twitter are the least well placed. Generate leads and grow your business with LinkedIn Why aren’t social media used more at work? 67% of engineers and technical professionals say social media is ineffective compared to other “traditional” methods . 40% say they can’t find useful content on social media! This is why you must give advice, provide solutions, help your potential customers solve their problems . Use social media to deliver quality, informative content that will build a relationship with the buyer. The arrival of digital has caused profound changes that affect many sectors.
Goes To Magento Which Seems To Me More
To illustrate my point, here are 2 reports on digital which expose the changes induced by digital and their consequences for your marketing strategy in the industry! The CREDOC, sets up a report on the uses of digital technology every year (for the General Council for the Economy CGE, the Regulatory Authority for Electronic Communications and Posts Arcep and the Digital Agency). This report highlights many points concerning access to digital, and especially the uses related to the changes induced by digital! On the other hand, the latest BPI report sounds like a warning message. Companies cannot remain static in the face of upheavals which have a very strong impact on many markets.
French industrial SMEs approach the digital issue through two prisms. Digital as a way to increase the company’s turnover by increasing visibility through the. Web and thus extending the catchment area. Digital as a means of reducing costs, thanks to the deployment of tools promoting productivity gains. The reality is much more complex than that! Indeed, digital takes industrial SMEs out of their comfort zone since they. Have to adapt to new practices and get out of too traditional patterns! Digital technology takes industrial SMEs out of their comfort zone Today, any marketing strategy in the industry MUST include digital.