Segment your target audience based on video content

Creating a video is just the first step. You’ll also need to monitor your video marketing performance to understand what’s working and what’s not. First, try different time periods and different marketing channels for each video Make sure you have a solid analytics platform to get ideas and insights. Many tools, Cameroon Phone Number List such as Hippo Video and Wistia, can give you unique insights into video marketing analytics, depending on where you publish your video content.

Tests and Experiments 8 Segment target audience Metrics to Study

But in order to be able to understand the numbers, you first need to have a clear understanding of the metrics you want to track. Here’s an Cameroon Phone Number List in-depth look at the right video-specific Segment target audience metrics to measure so you know you’re spending your marketing budget dollars in the Cameroon Phone Number List right Segment target audience places.

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Especially if your video posts include CTAs, click-through rate is a key metric to track. The more clicks, the more traffic you get to your Cameroon Phone Number List website, and the closer you are to converting. A great way to Segment target audience increase your CTR is to place your CTA at the beginning of Cameroon Phone Number List your Segment target audience video.

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