The study also indicates that 53% of people will leave a mobile page if it takes more than 3 seconds to load. Suffice to say that the average mobile page does not meet users’ expectations and this is valid for all sectors of activity. People want to read an article as soon as they click on it. Buyers will abandon their shopping Greece Phone Number List cart on an e-commerce store if the site is too slow. Customers expect to be able to pay bills quickly on banking sites. Vacationers want immediate results when looking for reviews on Trip Advisor, etc. Google has found that 70% of pages take 7 seconds for “above the fold” content (the top part of web pages, which is seen first) to load, while all content takes 10 seconds to load. be fully charged.
This finding is rather negative because we know that the probability that a visitor abandons a page increases by 113% when it takes between 1 and 7 seconds to load. mobile-page-bounce-rate Load time doesn’t just affect pageviews, it also affects revenue. The latest data from Google shows that conversions are lower on mobiles than on desktops, despite the fact that more than half of all web traffic comes from mobile devices. After analyzing 900,000 mobile ads for landing pages spanning 126 countries, Google came to the conclusion that “the majority of mobile sites are slow and overloaded with elements”.
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Google gives more details: 70% of the analyzed pages weigh more than 1MB, 36% more than 2MB and 12% more than 4MB. To put this in perspective, a page of 1.49MB takes 7 seconds to load with a 3G connection. This has a direct impact on lower conversion rates. If the number of elements on a page (texts, titles, images) goes from 400 to 6000, the probability of converting visitors drops by 95%. What Should Website Owners Do? Google says 30% of crawled pages could save over 250KB just by compressing images and text. Google recommends running your site using the Test My Site tool , which analyzes mobile compatibility and page load time on mobile, then compares it to the latest benchmarks.
For more details on the latest industry benchmarks on site load speed on mobile, including how they differ across different market sectors, you can check out the full report . If your site isn’t yet optimized for mobile and scores poorly on Google’s test tool, we can help you make it responsive . To measure this effectiveness, it is necessary to couple the objective with one or more performance indicators (or KPIs: Key Performance Indicators ) which testify to the impact and the success of the strategy. One does not go without the other, we advise you to choose and set your KPIs at the very moment you are thinking about your objectives.
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” You can contact sites that are complementary to your activity to offer them a partnership of this type. This principle is therefore based on a win-win system or, can. Increase newsletter subscription Collect registrations via facebook and twitter You can broadcast paid campaigns on. These two networks to collect new prospects (note: for now, on Facebook, this is only possible for mobiles). On Facebook, create a “lead ad” with a call to action like “Sign me up” to run your signup campaign. When a person clicks on this advertisement, they are redirected to a form allowing them. To modify and confirm their pre-filled contact details.
It is up to you to choose the fields of this form and subsequently recover these contacts in .csv file. On Twitter, create a campaign to generate Leads (thanks to the Lead Generation Card). Fill in an enticing brief description, attach an impactful photo, and set your targeting options. With just one click, the user can send you their email address, username and name. In conclusion Increasing your newsletter subscription rate is rehearsal work that takes time, but the return on investment is well worth it. Remember that the newsletter is a way to keep a privileged and direct contact with your prospects, even to analyze their tastes. Use your creativity to fine tune your actions and let us know what your tips and tricks are right there at the bottom in the comments.