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The first case applies if, for example, the Argentina Phone Number customer is in danger of losing time or if it is going to cause him discomfort. For example, because he has to come back because something was not properly deliver repair. The second case is, for example, if someone has booked a hotel that turns Argentina Phone Number out not to exist on arrival. Or in the case of an operation in a hospital that was not performed properly and there is irreparable damage.

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Both situations also apply to the services Argentina Phone Number of an insurance company. There is risk and applying for benefits or compensation can lead to an outcome that is not okay. For example, a customer may receive no or a lower benefit or compensation at all. Affective trust is based on a positive Argentina Phone Number feeling and mutual identification. Mutual identification occurs when the organization and the customer are attract to each other’s norms and values.

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Affective trust is based on caring for and Argentina Phone Number involvement with each other or on an emotional connection. Affective trust requires a deposit into the emotional bank account. This is also apparent from research into service institutions. In customer relationships, affective trust is important because it forms the basis for a strong connection. It requires a deposit into the emotional Argentina Phone Number bank account. An example of affective trust is an employee of a health insurance company who is genuinely concerned about the health situation of a customer.


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