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Model says this behavior  MAP . So behavior Kenya Phone Number motivation ability * prompt How motivatd are you to perform the action? How easy (ability) is it for you to perform the action? Have you been ‘invitd’ or ‘remind’ (prompt) to perform the Kenya Phone Number act? So you see that the ‘motivation’ factor returns here too. The term ‘ability’ is reminiscent of ‘friction’ of MECLABS and ‘easy’ of the EAST framework. The term ‘prompt’ reminds you of ‘Timely’ from the EAST framework. Simply put, this model actually tells you that you have to make Kenya Phone Number sure that your user is motivatd enough, can perform the action easily enough and that the user is specifically aske or remindd about it.

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The book Online Influence (affiliate) by Bas Wouters Kenya Phone Number and Joris Groen elaborates further on this model. Also read: Why you sometimes want more friction with UX and behavioral change lift model wider funnel LIFT Model Kenya Phone Number source: widerfunnel)4. LIFT Model This model was developd by Chris Goward of Widerfunnel and is useful for landing pages, for example. It consists of 6 factors: Value proposition : why would someone buy Kenya Phone Number your product? Urgency : how much urgency do you give on your landing page.

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Clarity : how clearly does your value proposition Kenya Phone Number emerge? Relevance : does your landing page say what the user expectd? Distraction : Is there anything on your landing page that could be distracting? Fear : are there elements/components that cause fear or uncertainty? Here, for example, you see ‘fear’ returning, also namd by MECLABS. And ‘urgency’, for example, is reminiscent of ‘timely’ of the EAST Framework. Take a look at your landing Kenya Phone Number pages. Is all content relevant? What can your user possibly distract from converting? How easy is your landing page to understand? To work Where do you think the opportunities lie with you? Would Kenya Phone Number you like to make your website easier by increasing the ability of your users? Or rduce friction.

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