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A gift can therefore be a nice stepping Croatia Phone Number stone for a relationship. A situation that illustrates this perfectly is a change that Cialdini personally brought about at a large fast-food restaurant in the US. The owner of that restaurant wanted his visitors to spend more. To make Croatia Phone Number that happen, Cialdini decided to give everyone a key ring upon entry.

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With that gift he secretly made Croatia Phone Number sure that the visitors felt a certain pressure to give something back. To the great surprise of the restaurant owner, the key rings paid off. And not just a little bit: the visitors spent an average of 12% more money in the restaurant! The principle Croatia Phone Number of reciprocity becomes more powerful when a gift is personal, meaningful and surprising. A nice yield, you might say.

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But Cialdini wasn’t done yet. He knew Croatia Phone Number that the principle of reciprocity becomes more powerful when a gift is personal, meaningful and surprising. That is why he proposed to treat every visitor to a cup of yogurt upon arrival. When the restaurant owner heard that, he thought it was a bad idea. Because why would you give visitors something to eat when you want them to order more food from you? Also read: Stand out in Croatia Phone Number a full inbox? 5 tips for the holidays Still, Cialdini (obviously) managed to convince the owner.

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