If you are more seriously considering a complete overhaul of your website. This guide should interest you.6 months ago we launched Industrial. Growth Podcast , the first industry podcast. Quickly, this new audio format was able. To find its audience and legitimize its place in our content strategy for industrial SMEs. Launching your podcast in the industry: what results to expect? By adding podcasts to our strategy. We are trying to target the manager of an industrial SME who. For lack of time, wishes to learn about new ways of doing business. In masked time in order to remain as efficient as possible in his work (during of his journeys, on his free time or between two appointments). This allows you to contact your prospect without seeming intrusive.
Before integrating podcasts into your B2B content strategy. Make sure that this format suits your buyer personas. Nearly 40% of French people have already listened Australian Email Address to a podcast according to an OpinionWay survey carried out last March for Audible. And to find your audience, it’s not very complicated when it comes to filling a void. Today, although in full expansion in the USA, French-language podcasts on business issues are still quite rare, even though information consumption habits demonstrate a real need to consume information everywhere, everyone. time. Our statistics show, moreover, listening on mobile and dedicated application in almost 20% of cases.
Opportunity To Place Keywords
This figure is expected to increase in the coming years. The fact of integrating the podcasts directly into the articles, makes it possible to arouse the curiosity of the readers, bringing them to a new format, complementary to the writing already in the post. The triple hat of the podcast Screenshot pngThe advantage of recording your podcast is that it is then broken down into three types of content: These three formats allow you to increase your content tenfold by optimizing it for three different modes of consumption. The more you diversify the content you produce, the more likely your audience will be satisfied with a particular format.
In terms of publications, you have content to feed your blog (with written content) but also your social networks (with video and podcast content) or platforms like Itunes, Stitcher or Soundcloud. video for referencing (SEO) and to feed social networks (create commitment); audio to feed our Soundcloud account , Itunes, Stitcher and animate our social networks. Not declining our content in podcast format would be tantamount to depriving ourselves of the 30% of consultations that we generate today thanks to audio. case-study-podcast-nile.pngOne of the objectives of a content strategy is to generate traffic as well as qualified leads.
Search Engines Like Google Need To
Since July 2017, we have seen our blog being the number one source of listens for our podcast channel, which makes sense since our main efforts are on our blogging strategy. We’ve integrated readers into our blog posts and it’s working since it’s the primary source of listeners for our podcasts. This article is the most viewed podcast: Podcast in the industry: why you can’t live without it . LinkedIn, in addition to being the most important social network in the industry, relies heavily on video and our video podcasts generate engagement, especially on our personal profiles. Podcasts are making a strong comeback in. Video is an effective sales prospecting technique.
France, after having met with great success across the Atlantic. Today in full growth, it is time to get started on this type of content before. The offer explodes and the demand runs out of steam. If you want to convey an expert image. The podcast is an effective tool and it is important to include it in your content strategy in 2018. Today, it is important that you. Think of your marketing strategy as a medium. Even more so when it comes to establishing a video strategy in the industry . This is essential in your commercial prospecting, where emails and other traditional methods are no longer sufficient. Let’s discover together the importance of video for your strategy and the perfect examples to. Apply it and generate qualified leads.