How To Choose The Best Kpis To Drive Your

Strengths and weaknesses of your strategies and thus implement continuous improvements. A KPI can be a piece of data to follow, but also a rate, a percentage, a note… The number of existing KPIs is large. Some are obvious Belgium Phone Number List and basic (such as website traffic, turnover, etc.), others, on the other hand, are more difficult to access but more relevant. Contents What is a KPI? How to build a KPI dashboard Our advice for a successful dashboard What is a KPI? A KPI is a key indicator to monitor in order to measure and report on its progress towards achieving a defined objective.

KPIs directly reflect the effectiveness of your actions and your strategic and operational efforts. There are a variety of KPIs to follow and the more expertise you have, the more relevant KPIs you will need. We classify them mainly according to the objective, then according to the marketing lever to follow. Goals. Categories Notoriety Acquisition Conversion Commitment Loyalty Traffic Marketing Sale SEO Mailing Conversion Chatbot / Livechat Blogging Customer relationship Social Networks Announcement and Social Ads Site performance How often to analyze your KPIs? Regularly Reporting and analysis of KPIs should be performed regularly and at the frequency that best suits your project.

Their Type And Their Own Objectives

For a one-off operation such as an advertising campaign, daily reporting makes it possible to monitor progress towards strategic objectives as closely as possible while being responsive to the feedback obtained. The species that survive are not the strongest, nor the most intelligent. , but those that adapt best to changes. ” They no longer seek only to sell but above all and above all to gain loyalty. This is the goal of the customer experience. Thus, you will be able to efficiently optimize your strategy according to the intermediate results. From year to year Generally, comparing statistics from one year to the next is essential to produce a complete analysis.


For example, school vacation periods, especially July / August, are quiet times for many industries. Comparing them to May / June or September / October is of little relevance. On the other hand, comparing and analyzing the evolution from one year to the next allows us to obtain usable information. Punctually In the case of specific operations such as an advertising campaign, a mailing registration campaign, a presence at a trade fair, a webinar, an article publication, a game and contest, etc. The key indicators chosen will be used to measure the impact of your actions and to assess your return on investment.

Is To Be Able To Measure Their Performance

For your monitoring of indicators to be useful, its use and analysis must be simple. To do this, you have to design a dashboard to monitor your KPIs which allows three essential things. View your data globally Track your statistics regularly Operate easily your. Most importantly, data. Then you should not limit yourself to reading your raw. Data because the main purpose of a dashboard is to manage an activity, that is to say, to make decisions based on the results observed. In addition, a dashboard can also be used to analyze and understand the reasons for failure or success. Or to anticipate future actions. We can synthesize this in three types of piloting.

Operational management: monitors the execution of tasks at the level of operations and the implementation of an action plan. Examples of KPIs used: number of new customers per acquisition channel, retention rate, dropout rate for a call center, etc. Strategic steering: gives a global vision of the. However,company’s activities, However, it is often given directly to decision-makers and is used to guide their strategic choices. Examples of KPIs used: increase in turnover, number of customers, market share, change in profitability, etc. Data analysis: the objective is not to deliver synthetic and operational information. Most importantly, but to gather material for the understanding of the figures. One of the direct applications is the continuous improvement of strategic and operational processes.

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