Create An Audience Persona

Ask for feedback If you want a qualitative approach for your target market, asking for feedback is helpful. You can ask some of your customers if you can interview them and then you can talk to them directly about their problems. This strategy will reveal more than if you study existing data. You may uncover some needs, goals, and emotions that you otherwise wouldn’t have encountered if you hadn’t talked to your audience. STEP 4: Create an audience persona Once you have a list of needs, behaviors, goals, and wants.

You may want to paint the personality of the audience. You can do this by coming up with an imaginary person who would be your ideal customer or client. You will then describe this person in Brazil WhatsApp Number List of demographics, behavioral characteristics, goals, needs, and wants. An example of an audience person is this: Name: Jerry Age: 21 Location: United States He is an early adult who is just starting his career. He just finished college, but he has a huge debt to pay off. More than looking for a joe.

Analyze The Customer Journey

also looks for other sources of income so as not to put everything in one basket. STEP 5: Analyze the customer journey If you sell some products, you may also want to include the person’s position in the customer journey. The phases of the customer journey consist of five phases: unaware, problem aware, solution aware, brand aware, and more aware. Unaware refers to those people who do not know they have a problem. Problem-aware people see that they have a problem, but they don’t yet know the solution. Solution connoisseurs are those who know the answer but can’t decide on the brand.


Conscious Brand is aware of brands that offer a solution. And more aware are those people who know your brand as the best solution to their problem. STEP 6: Tap into emotions Another factor to consider when creating your customer persona is that they also have their own emotions. And you need to know these emotions if you want to communicate your solution to them effectively. Try to explain why they want to buy your product. Is it for fear of losing something? Or is it because it affects them emotionally? Take advantage of those emotions.

Look At Your Competition

They are very useful, especially if you will be writing some copy to sell your products and services. BONUS: Look at your competition You can also see how your competition is targeting your target market. If you offer a similar product or service, you may have the same target market. Since your partner has already done their research, all you need to do is touch this by doing some observation. You can see how they are serving their target market and understand the characteristics of the target market without extensive audience research. As you can see, knowing your target market is not that difficult.

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