How do you align the planning and Iran Phone Number organization of a marketing team with the reporting of a club of external specialists? There is no universal reporting standard. But there is a jungle of Excels, PDFs and online dashboards that often make marketers mad. Peter Desmyttere is desperate for a good solution. Do you agree? citizen data scientist.Conversion What about conversion optimization? Shirley van Haarlem describes in her article the great opportunities and misconceptions of CRO.
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Email Marketing Email isn’t dead, it’s alive and kicking! Is it still a neglected child in your organization? High time to see if you can do more with it. Bart van der Kooi gives 8 useful tips in his article to ensure that your emails are more visible to your recipients. For example, apply profile enrichment, create beautiful e-mail flows, and test (but with a hypothesis)! It is also interesting to take a look at the possibilities within Gmail (provided you have recipients there, of course).
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