This is not an option. Consumer behavior has changed . In BtoC -yes, and for a long time- but also in BtoB! More than 80% of the buying process in the industry is done online, i.e. Before even sending you an email or calling you. Your prospect has already done a lot of research on the internet! You will miss these prospects because they will not even contact you! Between 2011 and 2016, people with a smartphone increased from 12% to 65%! (source: CREDOC) The main difficulty for French industrial SMEs is to adapt to the new practices and new habits of its prospects. Before continuing on Lean Marketing, to learn more about inbound marketing in the industry , it’s here.
This goes through : an optimized industrial website, an increased presence on social networks, and also through the improvement of traditional practices (for example, at trade fairs ) and a marketing strategy in the industry adapted Dominican Republic Email List In all sectors where digital technology has disrupted the situation, we systematically observe that immobility is harmful and very expensive . On the contrary, digital transformation requires AGILITY AND RESPONSIVENESS. Adapting its marketing strategy in industry to Lean Management? We talk about Agile Marketing, but I would like to go further by mentioning Lean Marketing , an alliance of. principles shared between Lean Manufacturing and B2B Inbound Marketing Lean manufacturing and more generally the lean culture are based on.
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Lean Management and marketing! Lean is the perfect example of agile marketing! With the Lean methodology, we constantly seek to optimize processes, we test, we analyze the data, we adjust, and this is how we obtain the best results. Gone are the days (of cathedrals… oops sorry ) of a fixed marketing strategy. A refurbished website that will wait for the next redesign before being modified. Or a blog article published a year and never updated …. These practices are counter-productive because online content is no longer in line with the expectations of prospects! The key to a successful industrial digital marketing strategy. principles totally shared by the Inbound Marketing methodology.
An effective marketing strategy in the industry at the time of digital transformation, it is therefore a Lean and Agile marketing which could have as a leitmotif: Always be helping! We work with industrial companies that are implementing Lean Manufacturing within their companies. By analyzing their results, and by consulting numerous studies on the subject, the interest of this method for carrying out an inbound marketing strategy in the industry has become obvious! Business cards and notes are piled up and waiting to be used. There are also voicemails, hundreds of emails, requests from the boss and other colleagues to deal with. Which we owe to Taiichi Ono, a Japanese engineer at Toyota.
Using The Interspire Shopping Cart As Its
Is to collect data, analyze it, and make the necessary changes. THANKS TO THE RESULTS OF THESE ANALYZES (and not just because you were in a good mood that day). Rather than trying to please Google, it’s about caring about its customers. Its prospects, answering their questions, understanding the issues they face. Marketing can be intelligent, honest and respectful of the targeted targets. If the product or service that we offer meets a need or solves a problem. Finally, in certain aspects, digital transformation is a return to one of the golden rules of commerce. The customer is king! Understand value as defined. By the customer Before offering content on your website, ask yourself what might interest your targets!
Zero delay, zero stock, zero paper, zero defects, zero breakdowns… The most interesting aspect of the Ono method probably lies in the importance given to customer satisfaction. The customer is at the heart of the process and the entire production chain adapts to this idea. On delivering value to the customer. By reading these few lines, you are probably thinking that. Lean can be adapted to many other sectors and contexts than manufacturing … And you are right! In this sense, we can completely consider that inbound marketing for industry is an extension of this methodology. We can speak here of Lean Marketing in the industry. All the marketing actions undertaken are based on the satisfaction of your customers. And aim to ensure the highest possible ROI!